What is a Social Media?
Are you one of the 350 million people who have a Facebook account? Why did I ask? Certainly you would…wouldn’t you…? It is without doubt the most powerful example of social media. It is a very popular social networking site all over the world in 70 languages. Social media can include weblogs, social blogs, internet forums, micro blogging, pictures, wikis, video, and social bookmarking. For the past several decades, the most popular platforms for advertisers to advertise their products are on radio, television, posters, junk mail, newspapers and billboards. In the last few years though, the internet has changed the playing field and the way that these other advertising mediums market and sell products and services to people.
Social Media offers a more interactive platform for customers to buy products and have access to services, and it is also more efficient and convenient for buyers and sellers as they can communicate online. The seller can show the product and the consumer can see it and see feedback from other purchasers before they decide whether to buy or not based on other peoples satisfaction.
Why is Social Media Important?
Hold on a second, do you know how many people are now using the internet to search for different products and services? And do you know how many people are using social media in their everyday life? You might want to take a look at a short 2 minute video…link is at the bottom of the article.
Here are some statistics that account for social media usage and effectiveness for individuals worldwide:
• 11% of all time spent online in the US are spent in social networking accounts.
• 234 million people from the age of 13 years old and up are using mobile devices in the US that are connected to the World Wide Web as of December 2009.
• In December 2009, Twitter had processed over one billion tweets and it has an average of almost 40 million tweets per day. Currently 2 to 3 people are signing up for an account every second!
• Australia has some of the highest usage statistics in the world. In terms of Facebook use Australia ranks highest with almost 9 hours per month from over 9 million users.
• If Facebook were a country, it would be the 3rd largest in the world!
As an owner of a business or as an advertiser, you simply cannot just ignore the statistics that more and more people are using social networking in this day and age and more and more are preferring it over watching television or listening to the radio.
Have you ever heard of social media marketing? It is the most recent marketing technique and it is almost everywhere. It is a phenomenal technique in marketing that has been adopted by most marketing companies because it attracts the people in social networking sites to buy their own services.
By using social media, you do not need to venture out to other places to look for customers because they are already on social media sites. Millions of people are signed up to these sites now all over the world. You do not need to walk on the street and knock on every door, because people are easy to “tweet” or chat to on line.
Traditional methods of advertising are giving way in favour of advertising where you don’t have to spend a lot but can reach a larger audience. Now, most companies have an online presence but by simply having a website, it isn’t going to get you customers and business. You have to advertise and promote your products and services and social media is as close to word of mouth advertising as it gets.
Social media has become the best outlet for marketing products and services as people do not just visit the page for five seconds. In fact, the average Facebook user stays on for 55 minutes a day! So that can increase the opportunity of them checking out the products and services a company is marketing.