In our current economic climate it is all too important for businesses to really find ways to leverage a multitude of different mediums to “spread the word” about their products and/or services. One of the best ways to do this is through the use of social media marketing. In this article we will discuss some of the best ways to use it to save you both time and money when marketing your business.
Social media marketing which could also be called social network marketing is in its infancy. There so many ways to implement this type of marketing into your current strategy that it can sometimes become confusing. My experience has taught me that when people become confused or overwhelmed by a topic, they typically choose to avoid it. I don’t suggest you do that. So let’s discuss the minimum ways that you can use the social media marketing platform to help you stamp out a solid place in the socialsphere (not really a word, but it sounded good!).:)
One of the absolute minimums you should have to really compete in the social media marketing arena, would have to be through the use of a weblog also commonly referred to as a “blog”. Blogs have been around for a long time. They started as simple sounding boards for anyone with an opinion. They are now used as a primary way to disseminate information on the internet today! Blogs or blogging is one of the best and easiest ways to increase your search engine position, position yourself as an expert in your industry and also to gain the trust of your website visitors. One of the most popular platforms used for blogging is called WordPress. It is extremely easy to install and/or use. Best of all, the major search engines all love WordPress. All of these benefit help to save you money and time because you don’t have to devote as much of your marketing budget to buying traffic to your site, instead you can get free traffic through the search engines.
Another minimum for any business is the use of any of the social networks like Facebook, Twitter, LinkedIn, and etc. My personal favorite is Facebook. This is only because of the ability to really increase brand awareness through the use of Fan Pages. The ability to directly interact with customers, clients or possible clients is invaluable. The internet is still not wholly accepted or trusted by a lot of people. This is because of the anonymity that is present. Anyone can buy a domain name, build a website and do business online. The whole time, they can remain nameless and faceless. So the interaction that is afforded by using social networks like Facebook, Twitter, and others, is a huge advantage to those who choose to embrace it. Social media marketing is all about conversations. And using these networks is the best way to start and continue the conversations.
Social media marketing is a viable solution to any business that is looking at leveraging the power of conversation to help spread the word about their products/services. Blogging and the use of the more popular social networks can really be the easiest way to gain the trust of your potential customers. Once you have that trust, you won’t have to work as hard to gain new customers because you will keep the ones you already have and they will be sending you new customers, thus saving you time and money!