Social Media Marketing at a Glance

Popularity of social media marketing is increasing like an epidemic and so is the need to use it to your advantage. You need to be acquainted with social marketing concept for surviving in the highly competitive ecommerce world. It is crucial to understand this fact as it offers building blocks required for getting desired ROIs and client base.

To start with, the term social networking can be derived from both the terms. Social refers to interaction of individual with community or group and media refers to advertising and communication of information, ideas through different channels. Taken together, it refers to communication platforms that are sustained and developed by interpersonal interaction through specific medium.

Community medium is democratization of the information, transformation of people from content readers to publishers. This public platform makes use of wisdom of crowds for connecting information in collaborative manner. It can take various forms like internet forums, podcasts, message boards, video, and weblogs. It is made of user driven sites centered and focused like Digg focuses on news, Myspace and Facebook on networking.

Different people come together on community channels for various reasons. Based on choice of communities, interests, and use of social tools, they are segmented. Editorial links, peer recommendations and paid advertisements on the social networking websites can help you rope in potential clients and interested individuals.

Consider the societal medium as pipes, funnels with wide mouth with narrow stem. Purpose of funnel is very simple, enabling the substances and liquid to flow in the containers with small opening. They help in movement and access. Your site is just like a container. Most of the visitors enter through wide lens of social networking channels and exit them for reaching the narrow focus site of yours. For instance of someone searches YouTube for the Yoga Videos and finds original video uploaded along with URL of your site, he/she will be directed to your website.

All the public platforms are boosted by your bait, your proposition, attention magnet and other things that can pull visitors to your website. So use methodical and strategic process for establishing your reputation, brand, and influence through SMO.