Social Media Optimization – Are You Optimizing It?

All of us want to interact. Sadly, that is not happening. Some are speaking. Others do not want to listen. The “inter” remains missing in “interactions”. Where do we land up? A place where:

  • there are more monologues than dialogues
  • the content is generated less by consumers than producers

This, however, does not mean that interaction is impossible in social media. Social media optimization services do it for you.

You do not want Social Media Optimization, you NEED it!

SMO (where S stands for social, M stands for media & O stands for Optimization) is not a luxury for a firm. In today’s age, it is a necessity. More than you, your audience needs you there, as it wants:

  • instant connection
  • cost-effective communication
  • greater access
  • better usability

All these factors make social media a favorable space for interaction. The Internet is destined to be ruled by its users. They will decide what they want. Apart from this, they will determine how they want it, when they want it and how much they want it. Businesses need to understand that the strength of media lies herein. Any attempt at manipulation is rejected by users.

So, the idea is to let users do what they want to. And, keep them doing that. Keep them networked and, to do that, you need to respond to them, connect them with each other and make it easy for them to communicate more.

Optimizing Social Media Optimization

When we talk of SMO, the fun part is that the activity never ends. The thread of communication in social sites media is never broken. So, there is no limit to the extent to which you can optimize it.

Let us understand this through an example. You make a product. Some people buy it. However, customers find it difficult to use. This stops the product from becoming popular. You create a “how to” video that simplifies the use of the product. You put it on your website, weblog (blogs), forum, microblogging (micro blogging such as twitter) profile and other video sharing sites (such as YouTube, vimeo or blip.tv). Every view will spread the information. People love to share. They will communicate about how the product works much better if one knows how to use it. Online buzz will boost the popularity of your product as the “easy-to-use”; USP spreads like a virus.

Just to let you know, the scope of sites that can be utilized for SMO purpose, here is a short list of popular social sites: Twitter, Facebook, MySpace, StumbleUpon, Digg, Reddit, Del.icio.us, Propeller, Clipmarks, Technorati, Mixx, FriendFeed, Diigo, YouTube, SlideShare, Orkut, LinkedIn, BlogCatalog, MyBlogLog, DZone, Yahoo Buzz, Faves, Mister-Wong, Spurl, IndianPad, Searchles, Sphinn, PlugIM, BlinkList, Ka-Boom-It, Megite, Newsvine, Netvouz, Connotea, Folked, A1-webmarks, BUMPzee, Google Bookmarks, Sociologs, Simpy, Swik, Jumptags, Squidoo, ShoutWire, Tagza, Slashdot & Wirefan.

The job is not done. It never is with social media. Remember, the time you stop doing social media optimization, your audience has fewer things to talk about. Keep them involved. Build active communities, nourish them and earn the rewards. The unique conversational format can strengthen your relationship with the customer and change the brand perception. It ultimately may drives sales by creating a buzz about your product or service and ensure repetitive business as well as fresh business through referrals. To accomplish it you may even require help of some service provider to perform SMO in a professional and managed way.

Making the Rounds With Social Media Optimization – Get the Most From Your Posts

In creating a website for the purpose of selling products or services, content is the key to high search rankings. Your text must be concise and precise as far as keywords and phrases go, and with clear links to supplemental information and a working contact form. When using social media to promote your site and encourage click-through traffic, you are allowed to be more verbose, as you must create searchable content that encourages third-party sites to use your content – and in turn display the obligatory links to your main site. The rise of social media as a means of promotion can help establish relevance for your website.

As you create content to point to your site, you will find several options for promotion, many of which interlink to create a steady routine one should follow. It is said the best way to sell products or advertise services is to be an expert on said subject. As you write, it is necessary to become an expert on social networks and social bookmarking, so you will know the best avenues for distributing your information.

What do you plan to achieve with your website? Do you sell clothing, promote real estate for sale, or offer accounting services? Think of an article you could write that is relevant to your site’s content – 250 to 300 words on average is a good length, but be careful not to overload on one particular keyword as that may trigger spam filters of some sites where you plan to submit. Once your article is written and the necessary keywords and links to your site are in place, here is a suggested plan of attack. As this schedule of submissions becomes routine, take note to check your site’s stats and referral links as they relate to your SMO efforts.

Submit the article to an article bank – Hosts of content-driven websites tend to look for supplement writings to their sites in order to draw traffic. When a site owner uses such content, they are obliged to link back to the author. As you write articles, find a reputable online article database and submit your content. As others use your work, you gain the opportunity to have your site links from several third-party sources.

Blog your articles – Create a weblog for the purpose of archiving your expert articles. Because Google and other engines hold blog content with high relevance in search, you increase the chances of click-throughs to your main site. Set up a simple blog account through Blogger or WordPress or another source, and link your articles to your main site. If the blog has an RSS feed, take advantage of it. Apply the RSS feed to any social networks that allow implementation. Facebook, Squidoo, and Twitter are just three networks that can feed such content into their respective profiles.

Bookmark your articles – Once your articles are live, use social bookmark sites to promote your work. Sites like Digg and Delicious are constructed to collect links of relevant content. As you create accounts, save the various blog links and article links to these sites, and as people search the social bookmarks for this content they just may find you.

The more content you create and distribute, the better the opportunity for exposure. Considering the millions of people who use the Internet daily, the more sources available to you for placing content can help bring more awareness to your main website, and in turn drive traffic directly to you.

The Social Media Revolution and SEO

There’s an interesting offshoot to the whole SEO and internet marketing industry that has become big in the relatively short time it has existed. This latest development is referred to as SMO, or Social Media Optimisation.

Social media is the catch-all term for a collection of networks and websites within a bracket that has been labeled Web 2.0.

This has opened up a whole new avenue for website marketing. If you are regularly providing valuable and informative content and it is being successfully promoted through various social media sites and niche networks, it can bring an enormous amount of traffic into your website.

But what is Web 2.0?

Allow me to explain. Basically Web 2.0 is an umbrella phrase referring to a second generation of web applications and communities that are largely driven by user generated content. For example, Facebook and YouTube, probably the two most popular websites doing the rounds at present, are both Web 2.0 applications where the end-user provides the content.

But though these may be the most celebrated, or widely known at least, they are certainly not it as regards to social media. There are a multitude of social networks scattered out like small seaports across the vast ocean that is the internet, covering practically ever niche you could hope to imagine and quite a few you probably wouldn’t want to. This has moved website promotion away from a sole reliance upon search engine positioning.

And it doesn’t end there. You’ve probably heard of blogs and the wonderful way they’ve revolutionised the internet in recent times.

The weblog has become more than just an account of your day to day, week by week activities. They’ve come a long way indeed. In the past ten years (when the term weblog was first coined) blogs have moved on from what essentially were nothing more than a list of favourite links; to the more popular diary format; right up to the present day where they are a source of journalism for the masses. A platform from which debate, information and conjecture can be passed freely around the realms of cyberspace.

This holds yet another advantage, in that if you have great content and a regular flow of visitors coming to check you out, it can build lots and lots of naturally formed backlinks. Plenty of links pointing at your website are a good thing. They mark you out as an authority site and that’s what Google likes to see.

And finally there is the fact that a regular input of fresh content shows Google that you are serious about your website. It will increase the frequency with which it gets crawled as Google and their search engine brethren value sites updated on a perpetual basis over those that sit stagnant and never changing. As this is one of the factors included in the Google algorithm it can see your efforts rewarded in the search engine rankings.

In conclusion, social media and social media optimisation are internet marketing buzzwords that have blown up into an entire sub-industry, and it would seem they’re in no immediate hurry to go away.