Top 10 Best Ways to Get Social Media Traction For Your Blog

Writing effective blog posts that get you traction often is something that puzzles the small business owner. While it’s not brain science, it does take a little time to get the hang of it. Once you get a system down for writing and editing, then it gets easier with time.

Here are our top 10 best ways for you to get more mileage out of your small business blog:

  1. Write an effective blog title. Your blog’s title is its billboard. It is what piques peoples interest enough to stop and read it. Don’t be vague – blog titles are no place for story lines. If it takes people more than a glance to figure out if it has any relevance to them, then you’ll lose your target audience. Quick.
  2. Write with enough substance but not too long. Ideal blog posts are 350-500 words in length. They can be shorter or longer. If shorter, be sure you’re covering your subject with enough detail. Sometimes posts that include photos or videos can be shorter as far as number of words is concerned. If longer, be sure you’re making enough new points within the article that you won’t lose your reader, or graphically break up the copy with photos, bullet points or numbers as we’ve done here.
  3. Add a call-to-action. We usually prefer that the post is closed in some way, either with contact info to get more information or a next step for your reader. Don’t just leave ’em hanging, as if the post writer was lazy and left an unfinished piece. Your readers are looking for you to sum up your points in some way or lead them to the next step so they don’t have to guess at your intention.
  4. Review your keyword list. All blog owners should be working with a keyword list that includes 5 main key words or phrases that you want to really own in the search engines, along with other keywords that are relevant to your content and what your target audience is searching for. Revising your blog posts to ensure a proper density of your main key words as well as any ancillary key words or phrases is critical to your blog’s success. Tip: If you do not have a keyword / keyphrase list, don’t write another post until you create one! This is critical to your blogging success!
  5. Ping your blog. Be sure to ping your blog each time you post new content. This helps the search engines to know to look for updated content on your blog. Technorati, the search engine designed for searching blogs, is still valuable as is using Weblogs.com.
  6. Blog Communities. Taking the time to list your blog in popular blog directories not only helps you gain new followers by making your content appear elsewhere but increases your search engine rankings because these sites have more SEO power than your site by itself. One of my favorites is NetworkedBlogs, which integrates directly with Facebook. NetworkedBlogs keeps a ranking of the top blogs in each city based on local followers so it is particularly important for local businesses. Other blog directories we feel are a must are BlogCatalog, Blogged and MyBlogLog.
  7. Blog post sharing. It is critical to make it easy not only for your readers to comment on your blog but also for them to share it. Popular sharing services such as ShareThis, which also provides results tracking, and TweetMeme make it very easy for others to share your posts with their audiences.
  8. Outbound links. Can’t tell you how many blog posts we see that utilize zero outbound links. Blog posts aren’t book pages so don’t treat them that way. The whole idea is that your post provides an interactive experience and a way for people to learn more about a company, product or service that you mention in your post. Plus, it’s just common courtesy to refer out because that is exactly what you want others to do for you. But don’t overload — a few resources is all you need.
  9. Write well and often. Ideally, you should be posting two to three times per week on your blog. More often if possible. Google, Yahoo and Bing tend to find your blog easier and more often when there is fresh content posted that includes your blog’s main key words and phrases. Building repetitive use of keywords and phrases over several entries, plus creating a history or backlog of posts (duration length) aids your overall ranking. Always add relevant photos, YouTube videos, SlideShare presentations or other graphics to make your posts more visually appealing.
  10. Tag you’re it. Don’t forget to take the time to include your category and post tags for each and every entry and be consistent with matching the tags to the post itself. This includes the custom title tags, meta description and meta keywords.

Effective blogging can take time but it’s worth doing if you’ve made the commitment to your blog. If you have created guidelines for your blog’s content, including your keyword list, then you can have guest bloggers add content if frequency of writing is a problem for you. If you own a small business, appoint several people to be part of a blogging team so that you as the business owner don’t have to be responsible for creating all the content. Or sometimes you can find a virtual assistant or intern to help write and/or edit and post with the proper tagging sequences.

Online Marketing Method Strategy – Social Media and Bookmarking Network Promotion

The perfect net marketing method plans are becoming much more reliant on social media and bookmarking promotions. Probably the most crucial aspect of any net marketing plan is deriving traffic to your excellent content material. Having all the knowledge within the world on a particular subject and spending a great deal of time crafting an excellent series of articles, does you no good for those who don’t have any eyeballs seeing it.

This is where social and bookmarking networks turn into beneficial and must be a main portion of any traffic blueprint for the on the internet endeavors. The perfect portion of this marketing method is that traffic that you just create is highly targeted. Individuals are looking for you out and it comes at small or no cost.

Social media in common will be the on-line equivalent of the old common face to face networking. In standard networking your primary purpose is to meet individuals who can give you opportunities to meet new individuals to expand your centers of influence. Through give and take you will be ready to impress others of one’s competence and information, although building a mutual relationship by providing worth.

On-line networking is no distinctive than any other sort of classic marketing apart from it really is carried out on a grander scale. Your universe of people today in a specific group is significantly larger. People who obtain your articles beneficial have a tendency to look forward to read you, together with recommend you to others simply because they perceive worth in what you’ve got to say.

Unlike a conventional marketing method your time isn’t restricted to just a handful of groups that you can come to be involved in. You’ll find literally thousands of various social networks with distinct variations of demographics that a single article or video will be broadcast to.

The very best strategic world wide web marketing plan must incorporate social and bookmarking promotion. Social networks are an awesome, free solution to get traffic to your on the net business or weblog. The cost you pay for this traffic is your time which can be rewarded greatly by people who spread your content material virally throughout the internet. Often those who are active inside the social network will check out their groups regularly inside the identical manor that a person offline will go to the corner coffee shop to see what is occurring within the neighborhood.

Introduction to Social Media for Lawyers

Social media or networking has been defined as: “Interaction with external websites or services based on participant contributions to the content. Types of social media include blogs, micro blogs, social and professional networks, video or photo sharing, and social bookmarking. Examples of social media sites are YouTube, Facebook, Flickr, Twitter, WordPress, MySpace, RSS, Second Life, LinkedIn, Delicious, etc.”[1]

The Conference of Court Public Information Officers defines social media as: “highly interactive, multimedia, websites and programs that allow individuals to form into communities and share information, knowledge and experiences more quickly and effectively than ever before.”[2]

The top 10 social media channels that impact Lawyers include:

YouTube

YouTube is a video sharing site where you can post your own original videos, watch videos, and share videos online. Lawyers have been using YouTube increasingly to overview their law firm and services for purposes of internet marketing. Once a video is created and uploaded, it can be found by searching on key words on various search engines. A search on “Personal Injury Lawyer” will yield over 13,000 videos.

Social Bookmarking

Social bookmarking is a way to store, search, and share your favorite web sites or content so others can view. One popular use of social bookmarking is to share top stories and post the story for others to comment or vote on. Another common social bookmarking practice is to submit links to your blog or website to increase traffic and visibility. Some of the most popular social bookmarking sites include Delicious, Digg, StumbleUpon, Reddit, Yahoo! Bookmarks, Diigo, and Google Bookmarks.

PhotoSharing

Social photo sharing is a way to store, edit, and share your photos online. If photos are stored publicly, they will often be crawled by major search engines. If photos are tagged with individual names, they become easier to search for online. Online photos may put a client or case at risk. Popular photo sharing sites include Photobucket, Yahoo! Photo, and Flickr.

Facebook

Facebook is a website which allows the user to create an account by inputting an email address and password. Once the account is created, the user is able to invite “friends” to be a part of their network. Facebook has a “News Feed” which allows the user to post specific information chosen by the user. This information can include anything from what the user is doing at any given moment to posting a picture or beginning a discussion in which other users can read and comment. Facebook also allows private messages to be sent to other users or friends similar to an email message. The appeal of users to Facebook is the ability to communicate in either a public or private forum with other users in written format almost instantaneously. This can be done by either a personal computer, laptop, netbook, ipad, or mobile phone. Facebooking can be done from anywhere there is an internet connection.

Twitter

Twitter is a website where a user can create an account similar to Facebook and send “tweets” which are limited to 140 characters of content created by the user. Twitter allows the user to “follow” other persons with Twitter accounts who then receive the tweets instantaneously. This allows people to have followers and also to follow other persons having twitter accounts.

MySpace

MySpace is a website that allows the user to create an account and post specific information about the user, which may be for any purpose the user chooses including personal or professional. Pictures, music and other types of media can be uploaded to the website and also accessed by other persons who have a MySpace page.

LinkedIn

LinkedIn is a website that is predominantly used for individuals to network themselves in a professional capacity. The user is able to create an account which then contains specific information about the user including education, work history, special designations, accomplishments, etc. Users are able to endorse other users and write comments as part of the endorsements.

Avvo

Avvo is a website that rates doctors and lawyers and includes information such as whether a lawyer has ever received discipline by the respective Bar Association in which the lawyer is licensed to practice. Lawyers are able to claim their profiles and include information such as their education, work history, and memberships with professional organizations. After a profile is claimed by the attorney, the user can endorse other attorney’s work, which further has an impact on the rating of the attorney.

Blog

A Blog (short for “weblog”) is a website that contains an online personal journal with reflections, comments, and often hyperlinks provided by the writer.[3] Attorneys may create blogs on hosted sites such as Blogger, HubPages, or Squidoo or they may add a blog to their own website domain. Different types of Blog technologies include WordPress, Joomla, and Drupal.

RSS

RSS stands for “Really Simple Syndication” and it is a group of web site feed formats that can be added to web sites for the purpose of sharing information. Many Lawyers add RSS feeds to their own web sites to allow visitors or other professionals to subscribe to the new content that gets added. In some cases, an RSS feed has replaced a company newsletter. You can also add RSS feeds from major news sources such as Google, Yahoo!, or CNN to your own web site.

[1] Guidelines and Best Practices for Social Media Use In Washington State; Office of the Governor in Coordination With Multiple State Agencies and Contributors (November 2010).

[2] Conference of Court Public Info. Officers, New Media Comm., New Media and the Courts: The Current Status & a Look at the Future (Aug. 26, 2010) at http://www.ccpio.org.

[3] Merriam-Webster Online Dictionary, http://www.merriam-webster.com/dictionary/blog?show=0&t=1305502048.